The Nikon Monarch ATB (All Terrain Binocular) line has earned a reputation among serious hunters for superb optics, incredible ruggedness and extraordinary value. Nikon has mastered the art of effectively shrinking the size and weight of optics for the hunter without shrinking in the field performance--and the new 8x36 and 10x36 Monarch are no exception. Boasting a 367-foot field-of-view in the 8x and 314-foot in the 10x, Nikon has virtually matched the field-of-view of its 8x42 and 10x42 models--but in packages that each weighs-in under 20 ounces and measures just over 5 inches in length. "Lee and I have learned to count on Nikon Optics for all of our hunts," said Tiffany Lakosky, co-host of ScentLok's Gettin' Close with Lee and Tiffany, "I'm looking forward to using the new 36mm Monarch on my hunts this fall." Like the entire Nikon Monarch family, the new 8x36 and 10x36 Monarch ATB are fully waterproof and fogproof and feature fully multicoated lenses for maximum light transmission and image quality. The ATBs incorporate Nikon's exclusive Eco-Glass (made without the use of arsenic or lead) for all lens and prism elements. Prisms feature phase-correction coatings and high reflection mirror coatings for superior sharpness and resolution.

Ergonomic styling, mated with a rubber armored exterior, provides added shock resistance and a firm grip, wet or dry. Turn and slide rubber eyecups with multi-click adjustments, complemented by long eye relief (17mm in the 8x36, 15mm in the 10x36), allow the binoculars to be used as comfortably by eyeglass wearers as those with uncorrected vision. A large central focus wheel and adjustable diopter make focus easy to achieve and maintain, even while wearing gloves.

Affordably priced at $239.95 for the 8x36 and $249.95 for the 10x36, the new Monarch ATB binoculars will be available Spring 2006 at sporting goods dealers and firearms retailers nationwide. Like all Nikon binoculars, the Monarch ATBs are covered by Nikon's 25-year limited warranty and the exclusive No-Fault Repair/Replacement policy.

Contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064. 1-800-248-6846. www.nikonsportoptics.com